Media: How To Get Press Coverage

If a reporter is interested in your story, the two of you will speak - whether your first contact with the reporter is on the phone or through writing.

• Practice speaking your script.
  • Note the words and phrases you want to emphasize.
  • Say it to yourself in a mirror.
• Prepare for questions.
  • Know your topic and your case.
  • Answering with "I don't know" and "maybe" will make you seem unprepared and not well-researched. If it turns out that you are asked a question you don't know the answer to despite your preparation, it is okay to say: "I don't know but I'll get the answer and get back to you."
  • Think about how to bring unrelated questions back to the points you want to emphasize. If you watch pros pitching their latest book or movie on television, you'll see that they always bring the subject back to the reason they're on the show. For example: "That's a very good question, but the most important thing people have to remember is....."
• Practice with a few people who are close to you.
  • Tell them your story.
  • Ask for questions.
• Once again, make sure what you say is not just about you but also about anyone in a similar situation. Even though this is your personal story, you are the voice of those who are unable to speak for themselves. You are not doing this just for you. You're doing this for all of you.

Written by Volunteers:

Elizabeth Griffin and Marissa Schwartz

Press Representatives:  Boneau/Bryan-Brown (New York City)

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