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Media: How To Get Press Coverage

Step 2. Be Prepared For The Outcome

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  • Do not expect your story to be picked up by network news or to go viral across the internet. However, it is possible for a human interest story to spread. Big stories that end up on national television start somewhere. 
  • Be ready to follow through no matter what.
  • Be aware that your story may gain both positive and potentially negative attention.  Hopefully people will support your issue and help the cause.  However, be prepared for the opposite.

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